Make the book consumable

posted Dec 17, 2016, 10:45 AM by Wolf O'Rourc   [ updated Dec 17, 2016, 11:19 AM ]
People want a sense of accomplishment. Make the book consumable, more eye friendly.
  • short chapters
  • graphs, pictures to break up big blocks of text
  • paragraphs no more than 7 lines
👀 Boomer market has failing eye sight, so don't use 9-point font. Help them get through that book.

Bret Ridgway, Publishing Success Summit interview (may require payment)
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