People want a sense of accomplishment. Make the book consumable, more eye friendly.

• short chapters
• graphs, pictures to break up big blocks of text
• paragraphs no more than 7 lines

👀 Boomer market has failing eye sight, so don't use 9-point font. Help them get through that book.

Bret Ridgway, Publishing Success Summit interview (may require payment)
#writingtips #writers #authors